Porsche Tennis Grand Prix
For the third year in succession, we were responsible for the characteristic multimedia presentation accompanying the Porsche Tennis Grand Prix.
The interaction of the video projections and light and sound designs gave the Porsche Arena a high quality aesthetic and the tournament, once again, a forerunner position in the Sony Ericsson WTA Tour.
The main show inserts included the spectacular staged entrance of the players onto the court. Laura Ceccarelli, WTA supervisor, highly praised this part of the media tournament presentation: “… there is, for example, the walk-on-court. We tried to copy this at the championships in Madrid but didn’t manage it. It’s simply better here. Everything is perfect.”
Compared to the previous two years, the programme content is more extensive this year. Entertainment during the match breaks was provided by player portraits, background reports, and information on the winning vehicle as well as slow motion repeats and sponsor placements.
Particularly popular with young visitors continues to be the interactive “Audience Match” in which the spectator blocks can compete against each other.
Project data
- Client: Dr. Ing. h.c. F. Porsche AG
- Setting: Porsche Arena in Stuttgart
- Date: 27 Sep 2008 - 5 Oct 2008
Our Services
- Basic concept
- Project management
- Conceptual design
- Corporate motion design
- Application programming
- Interaction design
- Motion graphics
- Animation
- Compositing
- Sound design
- Direction
- General technical planning
- Installation
- Support