SAP World Cup Special media façade
For the Football World Cup 2006, SAP presented an interactive media art installation. The SAP offices at the Hackescher Markt in central Berlin welcomed fans from all over the world with this, inviting them to a virtual football experience.
The installation elements got everyone in football fever! The flags which flew over the upper floors of the façade represented the countries participating in the World Cup. Typographic animation created a comprehensive spatial experience and, last but not least, interactivity also came into play. A virtual football could be controlled by the body movements of the viewers – a great invitation to join in the game!
For this World Cup special project, DEON was awarded first place at the Media Meets Industry 2006 creative awards.
Project data
- Client: SAP Deutschland AG & Co. KG
- Setting: SAP office building, Rosenthaler Strasse 30 in Berlin-Mitte
- Date: 9 Jun 2006 - 9 Jul 2006
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