Adidas-Lounge at Bread & Butter

Against the industrial background of the Bread & Butter fashion trade fair in 2007, in the former Vattenfall power plant, the adidas “at ease” lounge was an oasis of peace and modernity – an interactive space which welcomed visitors with a warm and agreeable atmosphere.

The special setting was created by the interaction possibilities in the room – large format ceiling projections as well as a display installation responded in a playful way to the movements of the visitors and they could feel part of the presentation.


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