Adidas-Lounge at Bread & Butter
Against the industrial background of the Bread & Butter fashion trade fair in 2007, in the former Vattenfall power plant, the adidas “at ease” lounge was an oasis of peace and modernity – an interactive space which welcomed visitors with a warm and agreeable atmosphere.
The special setting was created by the interaction possibilities in the room – large format ceiling projections as well as a display installation responded in a playful way to the movements of the visitors and they could feel part of the presentation.
Project data
- Client: Adidas AG
- Commissioned by: Häberlein & Mauerer AG
- Setting: Vattenfall power plant, Berlin Mitte
- Architecture: Erenler&Bauer Architects
- Date: 26 Jan 2007 - 28 Jan 2007
Our Services
- Basic concept (with Salvatore Vanasco and the architects Erenler&Bauer)
- Conceptual design and interactive installations (with Salvatore Vanasco)
- Interaction design
- Programming of applications
- 3D modelling
- Motion tracking
- General technical planning and realisation
- Installation
- Support





