SAP Magical Mirrors media façade
Our Magical Mirrors media art installation involved an artistic projection of the Berlin SAP offices in Berlin-Mitte.
The installation enabled passers-by to have direct interaction with the media façade. They were able to watch themselves in four different digital “mirrors”, interact with visual objects and change the colour of the six-storey glass building with their own pulse.
Project data
- Client: SAP Deutschland AG & Co. KG
- Setting: SAP office building, Rosenthaler Strasse 30 in Berlin-Mitte
- Idea: Institute of Electronic Business, Am Institut der Universität der Künste Berlin
- Basic system: Ars Electronica Futurelab
- Accompanying research: Magical Mirrors documentation blog by Daniel Michelis, ieb
- Artistic setting: transmediale Digital Art Festival
- Date: 9 Jun 2006 - 9 Jun 2007
Our Services
- Detailed conceptual design
- Interaction design
- 2D design
- Programming of applications
- Controlling of applications in the networked system (altogether 25 projection screens)
- Technical service and Support
- Adaptation and realisation of “Magical Mirrors” as a temporary installation for SAP’s exhibition presentation at the »CeBIT 2006





